Are your products or services geared towards only one
target market? You can increase sales and profits by
increasing your target markets. Below are some creative
ways to increase your target markets by using your existing
products and services you're selling right now.
REDESIGN
You can increase your target markets by redesigning your
products and services. For example: you're selling a book
called "Internet Marketing Tips For Accountants" You
could rewrite part of your book and call it "Internet
Marketing Tips For Lawyers". You've now increased your
target markets by redesigning your book.
ADD-ON
You can increase your target markets by adding on other
product or service with your main one. For example: if
you're selling a football magazine you could add a free
football when someone buys a subscription. You're now
targeting people who want the football magazine and those
that want to play football out in the yard. Sometimes they
buy stuff just to get the freebies.
TEAM-UP
You can increase your target markets by doing a cross
promotion with a similar non-competeing businesses. For
example: your business sells tennis rackets and you find
another business to cross promote with that sells tennis
balls. You could combine your racket and their balls in
one package. You are now targeting people that need
tennis rackets and balls.
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Jenifer Bartholomew An Independent Associate A Level 3 Director with Coastal Vacation and author for the website Life Travel Club (www.chinese-solar.com)